The Future of Communication: How AI and Synthetic Media Can Transform Your Business - ON DEMAND - NO CE
Length: 1 Hour
Did you know that AI can now write your marketing copy? Create videos with your digital likeness? Provide subjective advice to your clients? Produce training for your employees? Even if you're on the fence about trusting artificial intelligence tools, knowing about these technologies, especially when combined with forms of synthetic media (think deep fakes, but not nefarious), is important for any business leader. Imagine being able to have your likeness communicate in over 40 languages. Think about how amazing it would be to create customized content for every situation without building each piece from scratch. Marvel at how that *perfect* image can manifest from typing just a few keywords. In this session you'll learn about the evolution of communication technologies, how artificial intelligence has expanded our range of connective possibilities, and what possibilities exist for leveraging these channels of communication in your business.
Jill Schiefelbein is an award-winning entrepreneur, author, and communication strategist. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations navigate the physical and digital communication spaces to attract customers, increase sales, and lead more impactful teams. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores March 2017. Jill is currently pursuing her doctorate degree at the University of South Florida's Muma College of Business, where she's studying the impact of artificially intelligent video avatars in the customer experience lifecycle in business-to-business sales--an exciting new field of study at the intersections of synthetic media, communication, and relational commerce.