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Gamed: Why Performance Targets and Incentives Fail and How to Fix Them - ON DEMAND - NO CE
Length: 4 Hours


Targets can be a powerful catalyst for remarkable achievements - from landing humans on the moon to eradicating smallpox and repairing the ozone layer. However, poorly designed targets can have severe consequences, potentially leading to executive imprisonment, corporate collapse, or even loss of life.

This course uses real-world examples and case studies to guide you through a practical, step-by-step process for crafting robust, effective, and credible targets for your organization. You'll learn how to harness the positive potential of targets whilst avoiding the pitfalls that can derail even the most well-intentioned performance initiatives.

Basic Course Information

Learning Objectives
  • Spot and understand the 33 common ways targets and incentives can go wrong
  • Get to grips with the 15-step ROKET-DS design system
  • Put the method into practice through hands-on workshop exercises
  • Confidently apply ROKET-DS to your own business or your clients' organizations

Major Subjects
  • Diagnosing problems with existing performance targets and incentives
  • Designing performance targets (that work in the real world)
  • Designing incentives the drive the intended behaviours and outcomes
  • Avoiding common mistakes, problems and pitfalls with performance targets and incentives

Bernie Smith

Bernie Smith, founder of Made to Measure KPIs, trains and coaches businesses to develop meaningful KPIs and present their management information in the clearest possible way to support good decision-making.
His approach has been adopted by many organisations, including Airbus, HSBC, UBS, Lloyd’s Register, Credit Suisse, Royal Bank of Scotland, LloydsTSB and many others. He has written twenty books on KPIs, regularly tops this category on Amazon and is a frequent key-note speaker on performance measurement.

Earlier in his career, Bernie, who qualified as a professional engineer, worked as a consultant leading teams delivering exceptional operational improvement in blue-chip companies using Lean and Six Sigma approaches. This broad industry experience has given him a unique perspective when it comes to developing KPIs to improve organisational performance.

Bernie lives in Sheffield, UK, with his wife Liz, two children and some underused exercise equipment.


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